Document Type : Research Article
Authors
1
Department of Management, Faculty of Humanities and Social Sciences, Yazd University, Yazd, Iran
2
PhD in Industrial Management (Production and Operations), Department of Management Science, Yazd University, Yazd. Iran
3
PhD student in Industrial Management (Production and Operations), Department of Management Science, Yazd University, Yazd. Iran
Abstract
Nowadays, the tourism industry is facing various challenges, such as the mismatch between the quality of services provided and tourists' expectations, as well as the management of tourist identity and security. With the emergence of advanced technologies, including blockchain technology, these challenges can be addressed. The aim of this research is to investigate the implementation and application of blockchain technology in the tourism supply chain of travel agencies in Isfahan, using the system dynamics approach. This research has a practical purpose, aiming to address real-world issues. Additionally, the nature and methodology of the study are descriptive-causal and the data collection method employed in this research is a survey. At first, based on the existing research literature, the factors influencing the implementation and application of blockchain technology in the tourism supply chain of Isfahan travel agencies were identified. Subsequently, using a judgmental sampling method and gathering opinions from 45 experts, managers, and university tourism professionals, the relationships between the identified factors were determined, and a causal loop diagram was drawn. Then, employing a convenience sampling method and gathering information from 15 selected travel agencies in Isfahan city, mathematical relationships between the identified factors were determined, and a stock and flow diagram were designed. The simulation results of this research indicated that the quality of using blockchain technology in the early years of its implementation was not favourable, but it would improve over time. Furthermore, the findings demonstrated a positive correlation between the quality of using blockchain technology with services quality and the level of tourist attraction. The scenarios designed in this research showed that by allocating more resources to employee training and enhancing information technology infrastructure, the quality of using blockchain technology and the services quality can significantly improve during the initial years of implementation of blockchain technology
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