Hypermarket Segmentation based on Lifestyle Criteria of VALS, to Identify the Customers' Requirements Using Kano Model and Prioritize Their Motivational Needs Using DANP (DEMATEL and ANP) Case Study: Daily Chain hypermarket

Volume 1, Issue 2, October 2022, Pages 89-112

10.22067/jstinp.2022.77804.1014

Monireh Ahmadimanesh; Mohammad Hossein Helaliyan

• View Article
• PDF 2.41 M