Studying the behavior of a bank's customers over time to determine and monitor their position in a customer segmentation system (CSS) could be the basis for producing and proposing some paths to promote the customers to a preferred level in the CSS. It is mutually beneficial for both the bank and the customers. On the one hand, the bank increases its revenue by growing sales; on the other hand, the customers benefit from incentive allocation. In this research, with the help of the new concept of Decision Intelligence (DI) along with the machine learning modeling approach, customized paths were extracted that led to improving the level of the customers in the bank’s CSS. These paths are designed according to the specific circumstances of each customer and the scope of its business, which ensures its feasibility. The proposed method was implemented for 422,264 customers in a private bank, and the results show that this method has been successful in achieving successfully achieved the predefined goals.
Adibi, M. A. and Pourghader Chobar, A. (2025). Decision Intelligence to Enhance Bank Profitability through Customer Promotion Path Design. Journal of Systems Thinking in Practice, 4(1), 70-82. doi: 10.22067/jstinp.2025.89642.1118
MLA
Adibi, M. A. , and Pourghader Chobar, A. . "Decision Intelligence to Enhance Bank Profitability through Customer Promotion Path Design", Journal of Systems Thinking in Practice, 4, 1, 2025, 70-82. doi: 10.22067/jstinp.2025.89642.1118
HARVARD
Adibi, M. A., Pourghader Chobar, A. (2025). 'Decision Intelligence to Enhance Bank Profitability through Customer Promotion Path Design', Journal of Systems Thinking in Practice, 4(1), pp. 70-82. doi: 10.22067/jstinp.2025.89642.1118
CHICAGO
M. A. Adibi and A. Pourghader Chobar, "Decision Intelligence to Enhance Bank Profitability through Customer Promotion Path Design," Journal of Systems Thinking in Practice, 4 1 (2025): 70-82, doi: 10.22067/jstinp.2025.89642.1118
VANCOUVER
Adibi, M. A., Pourghader Chobar, A. Decision Intelligence to Enhance Bank Profitability through Customer Promotion Path Design. Journal of Systems Thinking in Practice, 2025; 4(1): 70-82. doi: 10.22067/jstinp.2025.89642.1118
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